Marketing dentistry involves many different aspects of your practice, including digital/online marketing (like website SEO and digital ads), patient-centered marketing (like collecting reviews and starting a referral program), and traditional marketing channels like direct mail and billboards. The best dental marketing ideas are those that fit well with your practice’s image, mission, and values.

Start by identifying your target audience and their needs. This will help you to create a message that resonates with them. Next, determine your unique selling point (USP). This is what makes your dental practice stand out from the competition. This can be anything from an offer for emergency appointments to a new type of dental procedure.

Having a clear and concise website is essential to any marketing strategy, but especially so for dentists. Most patients search for a provider online, and your website is often their first impression of your practice. Make sure it’s easy to find contact information, has a modern design, and includes helpful features like a virtual waiting room.

Boosting Your Practice with Marketing for Dentistry

Consider partnering with local influencers to promote your services. These people have a large social following and can reach a lot of potential customers in your area. Influencer marketing is usually much cheaper and more effective than traditional advertising, and can help to build trust and brand awareness in your community.

Lastly, utilizing a dental software solution with integrated marketing features is one of the best ways to simplify your marketing strategy. Weave connects your patient profiles, scheduling, and payments all in one place, making it easier for your staff to reach out to prospective and existing patients.