Check email is active and valid is an essential step in the process of ensuring that you can communicate with the people on your marketing list. If you send emails to email addresses that are out of use, you’ll get bounces, and your sender reputation will decline (think of it like a credit score for Internet Service Providers). This can result in future emails being routed to spam, which is bad for business.
Despite the fact that there are new communication tools coming out all the time, email remains one of the most effective forms of digital marketing. However, it’s not uncommon for people to give incorrect or invalid email addresses – either on purpose or by mistake.
Check if an Email Is Active and Valid: A Step-by-Step Guide
There are a number of ways to check whether or not an email address is valid. The most direct way is to simply send a test email to it and see what happens. This is not foolproof, however, because it doesn’t guarantee that the person actually reads their email or even checks it at all.
Another method is to use an online email verification tool. These services ping an email address and, depending on the results, return a status (valid, invalid, catch-all, abuse or disposable). This is a much more reliable way to check if an email address is valid, but it can still be time-consuming for marketers with large lists who are constantly adding new prospects to them. However, there are also free tools that can be used, most of which don’t require registration.
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